For six years Capacity Interactive has surveyed the field to understand how arts organizations are using digital marketing tools. This year we completely re-thought the survey methodology and outreach to be even more representative of the field, streamline the process of data collection and ultimately, get a clearer picture of how arts marketers are evolving, or not evolving, in how they incorporate digital into their marketing and communication efforts. This session will highlight the key finding of the 2018 survey, so you understand how your efforts compare to your peers and the field at large.


Erik Gensler