Mathew Sweezey, Principal of Marketing Insights at Salesforce.com will discuss the results from a research study that surveyed nearly 4,000 marketers from around the world to understand what high-performing marketing teams are doing to stay ahead versus those that are falling behind.

The results of the survey provide insights on channels including email, mobile, social, and digital advertising. The report explores industry shifts, like an increased focus on customer experience, that are changing the role of marketing today. The session will explore research on marketers’ biggest priorities, success measures, challenges, and more.

SPEAKER

Mathew Sweezey

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