The media landscape is ever-evolving, but organizations are equipped now more than ever to become their most important media outlet. In this session, Gregory Hughes of the John F. Kennedy Center for the Performing Arts, demonstrates how the Center has used this philosophy to expand the scope of its events—including Kendrick Lamar: NSO Pops, the Mark Twain Prize, and Kennedy Center Honors. By enabling its own staff, any arts organization can create a media channel that competes with the most sought-after coverage, creating an attentive and engaged digital community.

SPEAKER

Gregory Hughes

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